Designed to support founders, entrepreneurs, and non-academic staff, the ‘Marketing for Startups’ course is designed to support the development of essential marketing skills.
Through interactive classes, case studies and practical exercises, participants will apply the VCW methodology to define differentiated value propositions and select effective marketing channels, including strategies based on practical tools.
At the end, participants will be prepared to measure results through key performance indicators (KPIs), strengthening the ability of their organisations and laboratories to attract customers and consolidate their market presence.
Programme summary:
30 and 31 October 2025
Target audience: start-up founders, entrepreneurs, non-academic staff
Methodology: Interactive classes, case studies with VCW, practical group exercises
Registration at: https://forms.gle/fGA9UutsmZGoqzNN9
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